Hyper Text Markup Language, in short ‘HTML’ is one of the most common and basic language available in the World Wide Web and is very easy to learn by any beginner who has to learn from scratch. However it is necessary to have a basic knowledge of browsing the web. The important lessons to be learnt are the meaning of HTML, authoring the HTML documents, HTML elements, Global structure of HTML document, Heading and Paragraph elements. For example, even for this article, we should let the computer know that there is a heading and a paragraph. Hence, we should introduce markup for the computer. A document may be made more meaningful and valuable by supplying more information by linking the words and phrases with hypertext. For example when there is a mention of product catalogue, the reader can instantly be supplied when he is interested in the catalogue by clicking the hyperlink.
Series of characters through special syntax is known as HTML document and can be stored in single file, though not necessary. Though HTML has many uses it is basically meant for Web. To publish a web page, a Web server program running on a computer with internet connection, serving web pages is essentially required. To begin with, an HTML document is to be created, before publishing it, using text editor. One should not confuse text editor with a word processor, which creates documents for printing, stored in a specific format, whereas, many programs like SimpleText for Macintosh or Windows Notepad or text editors on UNIX systems can be used for editing text files.
When the file is created in Windows, an extension of .htm or .html should be annexed just to indicate the HTML document. The HTML file can be viewed by HTML User Agent, like Web Browser. After creation an HTML document should be opened with browser and viewed. Thus an HTML document can be created easily with clear understanding of the concepts.
There is more than one way to improve SEO for your site. Aside from the usual keyword optimization on your content articles, you can also optimize your images to get a better ranking in search engines.
1. Before you load your images to your website, makes sure that they are properly named. For example, if you are targeting the keyword “car insurance†then you include this phrase as file name for your images.
2. In your page coding, make sure to use the “alt†attribute. The “alt†is basically used in labeling your images. It is actually the “alternative text†for pictures. At times, it would only be the thing displayed on the screen in case your images do not load. The “alt†tag is also useful for people who are using a text-only browser. Using alt attribute can increase your chances in getting a good pagerank.
3. Make sure that you use the “alt†attribute properly. Here is an example:
<img src=”car insurance.jpg” height=”200″ width=”200″ alt=”cheap car insurance”>
Google keep a database of images, and so are the rest of the popular search engines. This means that they do index images too. If you want to achieve a higher page rank, follow the tips above to optimize your website better!
A website with no images would be just boring.
Luckily, using HTML to build images is quite simple and easily done. However, there are a few pitfalls to watch out for. In order to put an image in an HTML document, you must use the img tag.
It looks like this: <img src=”http://www.somedomain.com/images/logo.gif” width=”160″ height=”70″ alt=”My Company Logo” />
Let’s break down what each part of the tag means, so we truly understand it.
The src attribute tells the web browser where the image is located. It is similar to the a attribute, in that it can be either fixed (like in this example), or relative. For example, if you had the logo stored in a directory on your site called images, you could just use <img src=â€images/logo.gifâ€â€¦ In that case, the file is said to be relative to the root directory of the website. After the browser finds out where the file is located, it wants to know how large the image is. With the tags in place, it tells the browser how much space is required even as the page loads. If you leave these out, the image will still show, but your formatting will jump around while the page is loading.
The alt tag contains a text description of the image. This is required now on the latest HTML standards. It is used by those who cannot see the images or those who elect not to see them. One thing to pay attention to is that there is no closing tag for the alt attribute. Rather, when you close the img tag with the /> it closes the alt tag as well.
Now that you know how to put an image on an HTML page, you are ready to begin decorating your website. Get busy!
Search engines give rank to the website using some criteria. But nobody exactly know how they matter their criteria, since they never fully declared how it works. But SEO experts are healthy to provide us a sure represent of what we require to do to intend the maximal exposure in search engines.
The most important keys to get rank in a search engine are content, keywords, and backlinks. And the conseguence of a high rank is have a good high traffic. So if you want more traffic you have to drive your attention to: content, keywords, and backlinks.
You have to be carefull choosing the content of your website. Winkle designs, careful graphics and pictures can help, but remember that if you want to promote a business in your website, you have to use it correctly for encounter leads, stimulate customers, and attain daylong long relationships.
The content is the text and descriptions of your business or services. A good content contain always the keywords filled with facts, portfolios of your work, and newsworthy information. Try to repeat often the keyword, but dont over use it!
Also the creation of new pages is a good thing, because if your website have always the same content, the visitors won’t come back and they won’t talk about your website in their own blogs and websites.
What are backlinks? Backlinks are links in other website that point back to your website.
How are they created? Backlinks are created whenever someone has a link to your website on their website. You can make backlinks submitting your website to directory or writing articles in other website pointing on your website content, write comments on “follow” blogs. You can also buy or exchange, and for do this I suggest you to visits some Webmaster forum, like Digital Point.
